Google

The next creative
revolution

What happens when anyone can make anything

A short history of making

Every creative revolution
let more people create

Writing

4 million

New titles a year,
up from 8,000 in 19251

Photography

60,000

Photos every second,
up from 30 in 19302

Music

100K

New songs a day,
more than in all of 19253

And what they created
changed the world

The Martian
The MartianA blog serial, then a film
MrBeast
MrBeastStarted filming at 13
PewDiePie
PewDiePieFirst solo creator to 100M
Wikipedia
WikipediaWritten by volunteers
Alan Walker
Alan WalkerSelf-taught from YouTube
MKBHD
MKBHDTech reviews from his room
Tash Sultana
Tash SultanaBedroom video went viral
Conan Gray
Conan GrayVlogger turned pop star
Justin Bieber
Justin BieberFound through YouTube covers
Old Town Road
Old Town RoadMade on a $30 beat
Ed Sheeran
Ed SheeranSelf-released before signing
Casey Neistat
Casey NeistatPioneer of the daily vlog
Billie Eilish
Billie EilishDebut album made at home
Steve Lacy
Steve LacySongs produced on a phone
Jacob Collier
Jacob CollierBedroom videos to Grammys
Cavetown
CavetownBedroom pop from YouTube

Where we are today

Now the biggest creative
revolution has arrived

Imagine an app, a song, a film, a game, or a story. Google gives more people the tools to make.

Why Google

And Google is built to lead it

From hardware and software to AI
and a place to share it.

Mission

Access

To make the world’s information accessible and useful to all4

History

20 billion

Videos shared on YouTube by anyone with a camera5

Product

1 billion+

People use Gemini every month, built into Pixel and Googlebook6

The strategic idea

Make Google the
daily driver
for the new creative class

Devices

PixelGooglebookHomeTablets

Platforms

AndroidChromeYouTube

Creative tools

FlowVeoNano Banana
GeminiAcross the ecosystem

One connected ecosystem.
Endless ways to make.

Google

Made on Google

A film about the people already making it.

The opportunity

Let’s make what comes next

Google can give this energy somewhere to live.

  1. 01Show the people
    already making
  2. 02Invite everyone
    else to start
  3. 03Make Pixel and
    Googlebook home

Sources

Source notes retained from the original presentation.

  1. Writing: Bowker, new US titles in 2025 (via Publishers Weekly, Mar 2026); NBER, US editions in 1925. Bowker counts each format separately.
  2. Photography: Photutorial, photos taken in 2024; 1000memories, estimate for 1930 (2011).
  3. Music: Luminate, new tracks a day in 2024; Discogs releases for 1925 (our estimate).
  4. Mission: Google, “to organize the world’s information and make it universally accessible and useful.”
  5. History: YouTube, more than 20 billion videos, Apr 2025.
  6. Product: Sundar Pichai, more than a billion monthly Gemini users, Aug 2026.